Kyra Bobinet

She/Her/Hers

Chief Executive Officer, Fresh Tri

Kyra Bobinet, MD-MPH, specializes in health behavior change, particularly the know-do gap (knowing, but not doing). She turned to neuroscience after 30 years of testing interventions and discovered the Iterative Mindset Method™. A Harvard Health Innovator awardee, Stanford educator, and Leech Lake Band of Ojibwe citizen, Dr. Bobinet pioneers sustained, brain-based behavior change.